What we may not be as clear on is how to grow our audience on Snapchat -- and how to keep them engaged.
It’s a challenge to grow a new social media audience from scratch -- and to do it well. And unlike Facebook, Instagram, and Twitter, discoverability is a challenge on Snapchat. There’s no news feed where Snapchat users can share cool content with their friends. There’s no trending tab to see what other users are Snapping about. So how do you grow your audience?
Snaplytics provides account management and analytics for brands using Snapchat, and it recently produced a report on how different organizations are using Snapchat. The report reveals insights about how brands are growing Snapchat followings and how exactly marketers are posting content on the platform. Let’s dive into how to ramp up your business Snapchat approach with help from data from Snaplytics.
How to Achieve Snapchat Audience Growth
In this report, Snaplytics analyzed over 500 brands, more than 24,000 Snapchat Stories, and 217,000 total snaps to determine how brands use Snapchat and what levels of engagement were achieved.
The bad news? There’s no quick and easy solution to gaining more followers on Snapchat. The good news? It is possible.
Among the brands it analyzed, Snaplytics learned that 64% of Snapchat followers found the brand on Snapchat by searching for its username. This large percentage is the result of brands cross-promoting Snapchat accounts across other social media channels. Awareness and discovery of brand Snapchat channels happen primarily on other social channels and content assets, such as blog posts and videos.